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When translating marketing materials for a new audience or market, you must be mindful that marketing translations come with the task of adapting the content in the new language. It’s important to understand that marketing translation involves not only using local idioms, vocabulary, and language; but also restoring the original oomph factor that your campaign conveys. A well translated marketing material will evoke the right emotions without hampering the visual identity of your brand and will support the global journey to the target market.

Website copy, social media campaigns, brochures, product catalogs, press releases, blogs, emails, and newsletters are some of the important types of content where marketing translation services are required.

In this translation blog post, we are going to focus on the translation of brochures, in what industries multilingual brochures are beneficial and tips to keep in mind when creating a brochure that will require translation.